SSL means for Secure Socket Layer. SSL is a protocol used when sharing confidential data or information over the Internet. SSL develops a secure connection between the server and a web browser. In this process, SSL applies encryption techniques to configure the private data. Thus, it enables data privacy. In this blog, we’ll discuss the advantages and the disadvantages of having the feature of SSL enabled on your business website.
What Are the Benefits of SSL?
Encrypts data and information
SSL certificate ensures the data or information you share online are read by only the intended and specific recipient and none else. In the same process, the message traverse multiple computers before they reach the end recipient. On the way, the message could be accessed by unauthorized third parties. However, SSL changes the original data so that third parties cannot read the data.
Authentication – improves customers’ trust.
Having SSL certificates ensure authentication. Authentication means interpreting the sent data or complete information to the target server or person and not to unauthorized third parties. This is essential because, as we have said, the data travels across multiple computers and can be accessed by unintended third parties.
Before selling an SSL certificate, the providers perform multiple and random checks for your authority or identity. They will send it after verifying that your website is a genuine company/business.
An SSL authenticated website displays a lock icon, and the page URL begins with HTTPS:// and not HTTP://. This makes it easy for web visitors to know that your website is safe to make transactions with and aids the site gain enough trust.
Guards against phishing attacks
A phishing email entails a link to an identical copy of the genuine site. When you use your data, like user names, passwords, etc., on this site, unauthorized elements can access the data. Having an SSL certificate stalls their access because your customers trust only sites with SSL certificates. When the unauthorized site does not contain this lock feature, your customers are unlikely to move to other safe sites. Thus, you secure your customers from phishing attacks in your name.
Better search engine rankings
Google recently added having an SSL certificate as one of the ranking parameters for search results. An SSL certificate gives your site a competitive advantage in ranking in Google’s search engine results pages (SERPs).
The known disadvantages of SSL certificates
When a transaction is done on a site with an SSL certificate, the process entails decryption and encryption of the data transferred both mutually. Because of this, the connection may slow down. However, a small sacrifice in speed is also worth the additional security. The SSL certificate service provider should ensure the process encrypts and decrypts information in real-time.
Getting an SSL certificate for your business may be expensive because the service providers need to pay the cost for the maintenance of the infrastructure. They also have to verify your business credentials. All this involves cost. Therefore, it may not be much viable option for small businesses.
You need to make an effort and renew your SSL certificate periodically. In any case, it expires, customers visiting your site do get a pop-up message notifying them that the SSL certificate in your website has expired and the site is no longer secure.
If you fail to renew the SSL certificate, you will likely lose much of customers’ trust.
An SSL certificate is suitable for your business since it protects your customers’ data and protects your business’s credibility. It is likely to help you build a good brand image in the long run.